To raise the public interest of the newly launched Porsche Panamera Diesel, the Instructory team organized a rally-style driving event for the most authoritative journalists from Central and Eastern Europe. It started in Istanbul and included a driving competition in combination with sightseeing, entertainment and gourmet program. A 5-day event demanded precise timing, flawless organization and well-planned logistics as on each day the teams stopped in a new city on the territory of four countries. The result was extremely satisfied and impressed journalists, huge amount of publications in Mass Media and an award from Porsche AG for the Best Porsche PR Event 2012.