Relying on the Instructory team expertise, Porsche AG requested us to find a new location in Finland for winter driving programs and enhance the existing concept. The location check was done and a new facility for Porsche winter driving events was found that combines high-level accommodation facilities and a driving center that is used for test-drives during the winter time. The Instructory team provided an extensive list of recommendations: from the hospitality details and catering service’s concept to tracks’ construction. As a result, from 2014, Porsche driving programs have been moved to Levi in Finland.