Porsche Central and Eastern Europe wanted to organize an outstanding event for the top-journalists in their region. We offered them a concept that helped not just to deliver the excitement of the Porsche cars, but also to improve the journalists’ driving skills to the level where they can clearly feel the advantages of Porsche cars. The Instructory team developed a special training course for the participants, delivered product knowledge to them and arranged a few competitions that created the racing atmosphere typical for Porsche brand. Professional and creative photo and video materials provided by The Instructory team made the journalists’ reports lively and emotional.